Srinivas Pannasa (Srini)

The Tourismologist

With 29+ years of leadership in travel & hospitality, Srinivas Pamasa – known across the industry as Srini – has earned the unique title of The Tourismologist. More than a consultant, Srini is a strategist who studies, diagnoses, and transforms tourism businesses into sustainable success stories.

From pioneering growth at SOTC Kuoni India, where he scaled Special Interest Tours to over INR 200Cr revenue, to leading North Tours (UAE) as CEO, and setting up markets across India, Asia, and Africa for Arabian Explorers, Srini has consistently delivered turnaround strategies and breakthrough results.

Most recently, he was associated as a Consultant with VFS Global, the world’s leader in visa outsourcing technology. In this role, he spearheaded strategic alliances, E-Visas, and value-added services and VFS tourism services, blending technology with customer-centric solutions.

150+

15+

Projects-Expert Guidance

Projects-Proven Success

THE MISSION:

At TOURISMSPECIALIST, Srini’s mission is simple yet powerful:

To represent, guide, and grow international tourism businesses in India with passion, precision, and professionalism.

If you are a Tourism Board, DMC, Hotel, Resort, or Excursion Partner seeking growth in India, you’re in secure hands. With Srini – The Tourismologist – your business is not just managed, it’s transformed into a success story.

The Tourism Industry Needs More Than Just Tours

Tourism today demands data, direction, and destination intelligence. Connect for any tourism research /data.

Why Choose Tourismologist

Proven Expertise

Strategic Vision - Market positioning expertise

360° Consultancy

360° Consultancy - MICE to Visa Solutions.

Strategic Vision

Proven Expertise - 29+ years senior management experience.

Global-Local Balance

Global-Local Balance - International experience with India expertise

Building Tourism Frameworks on Research, Data & Insight

Scientific Approach

WALL OF TRUST

"Linked In Verified Testimonials"

The Results We Deliver

Improved Financial Health

Waste reduced, profits optimized, and steady cash flow achieved.

Systems streamlined for speed, consistency, and reliability.

Future-ready models built through data, insight, and innovation.

Operational Strength

Sustainable Growth

Stronger Business Foundations

Well-structured organizations with defined responsibilities and efficient teams.

Market Expansion

Brand Visibility & Credibility

New destinations and segments successfully explored and penetrated.

Innovative approaches that strengthen recognition and customer trust.

Journey Through Tourism

A visual story of the people, partnerships, and experiences that inspired the creation of Tourismologist.com